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  /  Inspiration   /  #2 THE PURPLE SHAMPOO

#2 THE PURPLE SHAMPOO

Why Use Purple Shampoo?

If you have blonde, silver or white hair that tends to get yellow, purple shampoo can be your new BFF.  The shampoos traditionally have a blue or violet color, which neutralizes the yellow tones making the hair look clean and bright. Let’s take a look at what purple shampoo is, who should be using it, and the main causes of yellowing hair so you can do what you can to make the changes to fix it, long term.

What is Purple Shampoo?

It is purple colored shampoo that distributes purple pigment to neutralize brassy, yellow tones. Purple is used because, if you take a look at the color wheel, it is the direct opposite color of yellow. This means purple and yellow cancels one another out. So when using purple pigment on brassy, yellow tones it color corrects your hair’s hue restoring it to its former bright, cooler color.

Why Use Purple Shampoo?

If you have blonde, silver or white hair that tends to get yellow, purple shampoo can be your new BFF. The shampoos traditionally have a blue or violet color, which neutralizes the yellow tones making the hair look clean and bright.

Let’s take a look at what purple shampoo is, who should be using it, and the main causes of yellowing hair so you can do what you can to make the changes to fix it, long term.

Who should use purple shampoo?

Purple shampoo is for those with light hair, salon achieved or natural, such as blonde, platinum, silver / gray, white, or pastel. Because purple shampoo is made for light colored hair, if you’re brunette you wont see any results.

But, if you’re brunette with blonde highlights it will maintain your highlights color. And if you have bleached hair, purple shampoo is a must have.

How to Use Purple Shampoo.

If you can’t seem to keep your hair bright, purple shampoo offers a good solution to keep unwanted warmth under wraps. Pros like Niza Lideo recommend salon shampoo to brighten up our blonde woes. Alternate using it with color safe shampoos—or mix them together for less violet deposit.

Start by using once a week and build up if needed. If you start to notice a purple tone in your hair, put the purple shampoo down!  Opt for a clarifying shampoo to remove the tone and keep your purple shampoo routine to once a week or less.

Say goodbye to the blonde’s hair blues (or in this case yellows) and say hello bright bombshell hair